What is content marketing? “It’s any marketing that involves the creation and sharing of media and publishing content (pictures, text, video, images, etc) in order to acquire and retain customers” Everyone wants to create great content for their social media accounts that will engage the audience and drive them to take the action you want them [...]
This week in The Brief: digital marketing news, we take a look at the new Flipboard release, Tinder's new video tool and lots of new Facebook advertising news. New Flipboard Flipboard is a great content discovery platform and something that we've been using here at The Sweatshop for years. They've just announced a new release [...]
So after my last blog telling you how to source and edit stock images, I logged onto Facebook and saw that I hadn't practiced what I preached. There it is, another marketing agency has used the same image - I didn't edit or make the image my own in any way so there it [...]
You're busy, I get that. That's why I've made a 10 min podcast that delivers great information, tips, and insights to help you with your marketing. Presenting the 10 Min Marketing podcast. You can subscribe on iTunes or Android to get fresh, bite-sized episodes sent to you and check out the podcast page on the [...]
Snapchat IPO’d today for US$3B and it’s something that a lot of people have been waiting for with baited breath. They’ve kept their cards pretty close to their chest up until now because they could, but now they have gone public we get a peek behind the curtain. And it’s pretty telling. We’ve trawled through [...]