The retirement living sector is growing in Australia with more high profile providers moving in every year. With this growth comes the challenge of marketing to a specific cohort that are traditionally difficult to reach digitally. In spite of that, we’ve been able to create extremely successful campaigns that have produced runaway results for providers [...]
How to creatively solve business problems with Paul Finn. This is a transcript from The 10 Min Marketing podcast. You can subscribe on iTunes or Android to get fresh, bite-sized episodes sent to you and check out the podcast page on the website for a list of episodes as they’re released. In this episode, we talk to Paul Finn from Finn Consulting [...]
It's called the QLD Government Small Business Digital Grant Program. Did you know that the Qld Government will match up to $10,000 that you invest in digital marketing services for your business? As a small business owner, you can apply for the Small Business Digital Grants Program. This offers up to $10,000 to businesses for [...]
Create a content strategy in 4 easy steps with Beck Jane West. This is a transcript from The 10 Min Marketing podcast. You can subscribe on iTunes or Android to get fresh, bite-sized episodes sent to you and check out the podcast page on the website for a list of episodes as they're released. [...]
What is content marketing? “It’s any marketing that involves the creation and sharing of media and publishing content (pictures, text, video, images, etc) in order to acquire and retain customers” Everyone wants to create great content for their social media accounts that will engage the audience and drive them to take the action you want them [...]
This week in The Brief: digital marketing news, we take a look at the new Flipboard release, Tinder's new video tool and lots of new Facebook advertising news. New Flipboard Flipboard is a great content discovery platform and something that we've been using here at The Sweatshop for years. They've just announced a new release [...]
So after my last blog telling you how to source and edit stock images, I logged onto Facebook and saw that I hadn't practiced what I preached. There it is, another marketing agency has used the same image - I didn't edit or make the image my own in any way so there it [...]
You're busy, I get that. That's why I've made a 10 min podcast that delivers great information, tips, and insights to help you with your marketing. Presenting the 10 Min Marketing podcast. You can subscribe on iTunes or Android to get fresh, bite-sized episodes sent to you and check out the podcast page on the [...]
Snapchat IPO’d today for US$3B and it’s something that a lot of people have been waiting for with baited breath. They’ve kept their cards pretty close to their chest up until now because they could, but now they have gone public we get a peek behind the curtain. And it’s pretty telling. We’ve trawled through [...]
It's not hard to create the perfect cover image, you just need to know the right specs. That's why we've created these free templates you can download and keep them as a handy reference. There's no opt-in, just click on the links and download the image sizes for the social platforms you need. [...]