Plan for dark mode

By |2019-11-29T15:35:20+10:00November 29th, 2019|Uncategorized|

This is an email sent by apple, on an apple device using dark mode. It’s a great example of what can happen when you don’t anticipate how your content will be consumed. The email is unreadable, and it looks like a spam email. Currently the main email providers allow you to preview your email in [...]

Retirement Living Sector Marketing

By |2019-11-19T14:07:32+10:00November 19th, 2019|Uncategorized|

The retirement living sector is growing in Australia with more high profile providers moving in every year. With this growth comes the challenge of marketing to a specific cohort that are traditionally difficult to reach digitally. In spite of that, we’ve been able to create extremely successful campaigns that have produced runaway results for providers [...]

Digital Update

By |2019-09-23T17:29:28+10:00September 23rd, 2019|Uncategorized|

Cover video for your page profile Cover videos are a great way to create impact and drive engagement. But how do you do it, what’s the dimensions, what length to make it? Click the link below to get answers to all of these questions and more! (Link) Bye bye Facebook Groups stories Not many groups [...]

Lastest Digital News

By |2019-08-02T14:48:38+10:00August 2nd, 2019|Uncategorized|

You're busy, we get it. That's why we take the time to read all of the latest digital news and then summarise it here for you. You're welcome! Facebook is revising their mobile post format to reduce the total height of images, and they're taking also reducing the total number of viewable lines of text from [...]

Digital Update

By |2018-11-05T18:48:55+10:00November 5th, 2018|Uncategorized|

If you don't influence as hard as you're paid to, can you be sued? Aparently, yes. (link) Holiday campaign ideas As we approch xmas, here are some ideas on some campaigns and content ideas you can implement. (link) Reminder: video engagement dwarfs images Find out how you can convert your images to videos to boost [...]

Digital Update

By |2018-10-22T16:25:53+10:00October 22nd, 2018|Uncategorized|

Schedugram competitor? Planagram costs $49.99 for life (no more ongoing costs) and could be an alternative to Schedugram. It's unclear if this license gives you 2 instagram accounts, or 25, but it could be a cheaper alternative. (link) Animate your still pics Adobe is making it possible for you to convert still shots to tracking [...]

Social Media Marketing News

By |2018-10-15T13:07:04+10:00October 15th, 2018|Uncategorized|

Social media competitions Comps on Facebook and Instagram are powerful - they drive engagement and increase your reach. But Facebook has some strict rules on running comps so you have to get creative. Here's a list of different ideas for competitions you can run on social. (link) Hashtags are hard But they don't have to [...]

Digital Update

By |2018-08-10T13:20:08+10:00August 10th, 2018|Uncategorized|

New Facebook Templates: Facebook is updating Business Pages with the template that they think is the best fit for your Page's business type. This will happen automatically, so make sure you log into your page and check the template that they've switched you to (there is a Restaurant and Cafe template). There might be features that your [...]

Digital Update

By |2018-03-27T13:19:10+10:00March 27th, 2018|Uncategorized|

Here's the latest digital update for you all. Facebook Frames Facebook has borrowed another feature! You can now create branded frames that you can share. These can be used for profile pics or over images that people share. (link) (link) Instagram shoppable links These are beginning to roll out in Australian accounts. This means you [...]

Weekly Digital Marketing Update

By |2018-01-25T17:31:20+10:00January 25th, 2018|Uncategorized|

Here's your digital update for everything that's happened in social and marketing tech this week. Tips for brands on how to survive the Facebook Feed Armageddon Learn some tactics to keep your reach. (link) How brands are using Instagram effectively Remember, it's not for selling, it's for engaging. (link) Fiverr has acquired AndCo That's massive [...]