Understanding Marketing Automation

By |2018-01-06T01:02:15+10:00January 6th, 2018|Uncategorized|

Marketing automation allows companies to streamline their marketing efforts in a quicker and more efficient manner. Utilizing the various software available will allow you to automate the more repetitive and time consuming tasks, such as social media and email campaigns with authentic content, helping you become more effective and your conversion rates to go up. [...]

Digital Update

By |2018-01-04T10:52:52+10:00November 16th, 2017|Uncategorized|

Stay up to date with the latest news and innovations in digital marketing with our round up. Perfect to skim and learn on the go! Facebook WIFI Facebook is giving business owners the ability to provide free wifi at their businesses and users simply need to "check in" to access the wifi. This gives customers [...]

10 Min Marketing: How to creatively solve business problems with Paul Finn

By |2018-01-04T10:52:52+10:00March 8th, 2017|Uncategorized|

How to creatively solve business problems with Paul Finn. This is a transcript from The 10 Min Marketing podcast. You can subscribe on iTunes or Android to get fresh, bite-sized episodes sent to you and check out the podcast page on the website for a list of episodes as they’re released.   In this episode, we talk to Paul Finn from Finn Consulting [...]

How to get $10,000 worth of marketing services for free

By |2018-01-04T10:52:52+10:00March 3rd, 2017|Uncategorized|

It's called the QLD Government Small Business Digital Grant Program.   Did you know that the Qld Government will match up to $10,000 that you invest in digital marketing services for your business?   As a small business owner, you can apply for the Small Business Digital Grants Program. This offers up to $10,000 to businesses for [...]

5 Steps To Create Great Content

By |2018-01-04T10:52:53+10:00February 24th, 2017|Uncategorized|

What is content marketing? “It’s any marketing that involves the creation and sharing of media and publishing content (pictures, text, video, images, etc) in order to acquire and retain customers” Everyone wants to create great content for their social media accounts that will engage the audience and drive them to take the action you want them [...]

The Brief

By |2018-01-04T10:52:53+10:00February 18th, 2017|Uncategorized|

This week in The Brief: digital marketing news, we take a look at the new Flipboard release, Tinder's new video tool and lots of new Facebook advertising news.   New Flipboard Flipboard is a great content discovery platform and something that we've been using here at The Sweatshop for years. They've just announced a new release [...]

Don’t use stock images

By |2018-01-04T10:52:53+10:00February 14th, 2017|Uncategorized|

So after my last blog telling you how to source and edit stock images, I logged onto Facebook and saw that I hadn't practiced what I preached.   There it is, another marketing agency has used the same image - I didn't edit or make the image my own in any way so there it [...]

3 things you need to know about the Snapchat IPO

By |2018-01-04T10:52:54+10:00February 3rd, 2017|Uncategorized|

Snapchat IPO’d today for US$3B and it’s something that a lot of people have been waiting for with baited breath. They’ve kept their cards pretty close to their chest up until now because they could, but now they have gone public we get a peek behind the curtain. And it’s pretty telling. We’ve trawled through [...]