This course will help you burst onto the scene with perfectly set up platforms for your ideal audience and a comprehensive strategy behind it.
It will show you how to create a social media strategy that includes multi-channel tactics, community outreach, measurement, and reporting.
Once you’ve landed on your strategy, the course will walk you through how to set up social media platforms, connect them, activate marketing software, create custom graphics, cover and profile images, and even your first 5 posts.
Register to be notified in the lead up to the next enrolment period.
IntroductionThis section does not have any lessons.
Discover your ideal client
Conduct research to learn more about your audience demographics, competitor products, and upcoming trends.
Conduct keyword research
Use a keyword research tool to understand the lingo your customers use to find your products and service.
Participate in social listening activities
Use social media listening tools and advanced searches to find out where your customers are online.
Choose social platforms
Based on the results from all of the above, choose the platform packages where your audience is located.
Brand and optimsise your profiles
Create a social media style guide with best practices
Determine what branding style your ideal customers would most likely respond to. Write a simple guide to what styles of images, text, font, colours and images you should use in your marketing.
Decide on your tone
Choose the tone of voice you will use when creating your social media copy. Is it upbeat, happy, helpful, casual or formal?
Create profile images and cover photos
Develop you profile images and cover photos utilizing the details from your style guide. Make sure they’re consistent across all of your social media platforms so there’s no disconnect.
Optimize your profiles for discovery
Make a list of keywords and phrases, and then make sure you fully fill out your profiles to include these keywords and phrases to increase discoverability.
Develop your strategy
Determine your posting strategy
Choose themes and ideas that fit your brand and your customer’s needs.
Create an editorial calendar
Choose your social media scheduling tool
Choose which scheduling tools are a good fit for your budget and platforms.
Create your own or purchase editorial software
Create your editorial calendar or get software that will do it for you.
Choose your scheduling day
Choose which day you will schedule your social media out based on your frequency.
Grow your audience
Choose Growth Strategies per Network
Decide how you will grow your audience on each network and put a strategy together for growth.
Prep your website for social
Analyze Your Current Website Needs
Review your website to see if it is setup to capture leads from social media.
Installing Social Media Sharing Buttons & Tools
Install social media sharing tools and widgets to optimize your site for growth.
Track your social ROI
Understand Analytics Offered Per Platform
Review the analytical offerings on each platform and understand the metrics.
Install Google Analytics
Install Google Analytics on your website and track social referrers and campaigns.