Facebook has been talking about adding a shopping or commerce function for a long time now. But today we learned they’re rolling out this functionality to some areas for testing (Australia isn’t included in that test area though!).

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Facebook pages are essential for business in today’s marketing landscape so it makes sense that you should be able to sell from your page. There’s been ways to hack this for a while with Shopify (see this link) plugging in a shop section to your Page, but this is the first we’ve had real news of a native solution.

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Why would you want to sell from Facebook?

Selling directly from your page mean you able to make a sale without having to move people out of the Facebook environment. You can integrate your commerce more seamlessly and give people the info they’re looking for.

Possible uses for this include:

  • retail businesses showing their merchandise (duh)
  • realestate agents listing houses (imaging using carousel or canvas ad types here!)
  • service providers listing their offers (like designers, a masseuse, or tour operator)
  • restaurants showing their menus (or a takeaway business showcasing each menu item)

You can learn how to add a shop to your Page here.

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Of course, adding your shop to Facebook gives you access to a massive audience with well defined targeting, but it will be pay to play. Don’t forget that Facebook’s first mission is to retain and grow their audience so they won’t want a sudden influx of sales messages to their users.

So what do you think? Is this something that you’ll use once it launches? I’d love to know if you have any questions about this new service.