Growing your brand through social media is a must for any company wanting to stay relevant and visible to their target audience. While each platform has its strengths, Facebook and Instagram are a sure bet to get your brand noticed. The best part is that it’s possible to grow your social media following organically, if you’re willing to put in the work. Here are some of our best tips and tricks for organic growth:
If you’re just starting out, it’s worthwhile to check out what your competition or similar brands are doing with their social. This will give you some clues as to what your audience will respond to.
Consider the old adage, “See and be seen.” Finding your target audience and engaging with their content through likes or comments will, in turn, make you visible to them, and hopefully earn some engagement in return. A great way to do this is to follow hashtags that relate to your business or brand. You should also make sure to reply to any comments that are left on your ads or posts.
Facebook has a very handy tool that allows you to “Invite” any one who has liked or commented on your page posts to Like your page. You can also find these same followers on Instagram and follow them, often earning a follow back in return.
Typical Instagram lingo, the direct message can be a great tool for engagement. When you get new followers on Instagram, you can send a DM that thanks them for following and introduces yourself or your brand. On Facebook, make sure to respond to any inbox messages your page receives in a timely fashion. This is often a place where potential customers or clients will reach out to you with questions, and your quick response will definitely make you look good!
The best way to track your success at growing your brand is through your insights. You can see who makes up the majority of your audience, which posts perform the best, even what time of day will reach the majority of your audience, and so much more. Once you are in the habit of watching your insights, you will start to get a real feel for what your audience responds to, letting you post more of what works and less of what doesn’t!
If you want to be visible, you have to stay visible. You’re only as memorable as your last post, so make sure you are posting regularly or your audience will soon forget you. Utilising story posts as well as newsfeed posts on both Facebook and Instagram is another great way to keep your brand active and put yourself in front of your audience.
Social media can be a fantastic tool for growing your business and your brand. The key is to stay visible, which means putting in the effort to grow your social and be active on these platforms. Utilising both paid and organic methods, even a newcomer to social media can be engaging with their target audience in no time. Ask us how we can help you grow your brand online!