This week in The Brief: digital marketing news, we take a look at the new Flipboard release, Tinder’s new video tool and lots of new Facebook advertising news.

 

New Flipboard

Flipboard is a great content discovery platform and something that we’ve been using here at The Sweatshop for years. They’ve just announced a new release of the platform that has a slew of new features for users and advertisers like vertical video, publisher partnerships, storytelling for brands, a new advertising marketplace, and the opening of interest graph to advertisers.

You can check out the new update here: https://about.flipboard.com/2017/02/08/announcing-flipboard4/

 

Facebook ads

Facebook ads aren’t magical. Too many advertisers blame the tool when things don’t work the way they expect.

The truth is that there are many factors that lead to success and failure of your Facebook ads campaign. Jon Loomer wrote this exhaustive post to clear it up: http://www.jonloomer.com/2017/02/17/facebook-advertising-success/ 

 

Tinder acquires Snapchat-style social video startup Wheel

Tinder has announced that it is to acquire a social video startup called Wheel, which lets users share Snapchat-style video clips. http://www.thedrum.com/news/2017/02/16/tinder-acquires-snapchat-style-social-video-startup-wheel

 

How will you use Facebook’s new mid-roll video ads?

Facebook recently announced that it would start testing a new mid-roll ad format, which will give video publishers the chance to insert ads into clips after people have watched them for at least 20 seconds. Read more here: http://www.adweek.com/digital/ithamar-sorek-refuel4-guest-post-facebook-mid-roll/

 

The social shopping experience: Facebook Shoppable Feed ads

Facebook has been developing its ad offerings for years, and while paid social will always sit firmly at the top of the funnel, the social media giant is particularly focused on ad formats that will encourage users to slide straight down to the bottom and make a purchase. We’ll be taking a deep dive into this new format, but until them, you can ready more here: http://marketingland.com/improving-social-shopping-experience-facebook-shoppable-ads-205585