Marketing automation allows companies to streamline their marketing efforts in a quicker and more efficient manner. Utilizing the various software available will allow you to automate the more repetitive and time consuming tasks, such as social media and email campaigns with authentic content, helping you become more effective and your conversion rates to go up.
We’ve all been there. Surfing our Facebook newsfeed and noticing that the ads are specific products or sites that we have recently visited. Ever wonder how Facebook, or other sites, know what we’ve been looking at? This is called pixel-based retargeting. When someone visits your website, a “pixel” is placed on their browser. This creates a tracking cookie that allows you to serve them specific ads based on the pages they visited on your website, while they are surfing other websites. Retargeting is a valuable tool that can keep your brand in front of potential customers even after they leave your website. A popular choice for retargeting is AdRoll, while platforms such as Facebook and Twitter also offer these ad choices.
You’ve probably heard of MailChimp. But what exactly is it and why do you need it? MailChimp offers simple, user friendly software that allows you to create mailing lists, automated campaigns, newsletters and more. The program allows you to design your campaigns and manage your mailing lists. Automated emails can be set up to go out to your subscribers, and can be customized with anything from a thank you to a birthday wish. MailChimp also allows you to target your subscribers geographically, maximizing your campaign’s potential.
There are a few things to remember when looking at automating your marketing efforts. Beware of spamming your contacts and mailing lists. You still want to be creating relevant and authentic content for your customers that won’t wind up getting deleted before it’s even read. Also, in your efforts to convert new customers, it’s important not to forget your current ones. Marketing automation can be a valuable tool for your business. With the ability to better monitor and measure your marketing, you will see real results in the end.