South Brisbane Health

South Brisbane Health is a development designed and purpose-built to offer medical professionals, specialists, allied healthcare providers and complementary healthcare services. The development is located at the heart of Queensland’s premier medical precinct, opposite Mater Hill.

Programmatic display prospecting combined with targeted social content created fed the top of the funnel with an audience already exposed to the new development. Once the market was warmed up, this was reinforced with a combination of social paid advertising and search marketing to drive inquiry. All points of contact were measured including call tracking.